They want the best solution.
Everyone wants to know that they have made the best choice.
And essentially you are the best choice.
Why?
Because the alternative is an inferior option, doing it themselves or completely ignoring the issue and hoping it will go away. Which we all know is not the case.
So why aren’t people buying what you are selling?
It’s not easy enough.
The only reason they won’t pick you, even though you are the best choice, is because you have made it too complicated.
So, you have to simplify.
It is not about selling it is about helping people make the best choice.
About the contributor
Ian Genius
I teach solopreneurs what to say in f2f and zoom meetings to convert more clients. It doesn’t matter how fantastic your service or product is, before clients can ‘use’ you they have to ‘choose’ you. And do potential clients always make the best choices?
No, they don't. I show you how to demonstrate your value so that clients make the best choice and use you far more often.