Imagine you’ve hired someone to cut your lawn.
You go to work, you come home, and it’s immaculate.
You’re pleased. The jobs done and you move on.
Do you care that they used a lawnmower? Or a laser beam? A goat? A pair of scissors?
No. Your lawn is cut, and it looks nice. That’s what you wanted.
It’s the same for most businesses.
The fact you have a hundred different things to do, use a special tool and it takes you X amount of time doesn’t matter to the client.
When we focus on techniques as we try to help clients choose us as the best option, we forget the bigger picture – the end result.
At best, you bore them.
At worst, they don’t understand that all that explaining meant you were right for the job.
You need to separate your techniques from your results.
About the contributor
Ian Genius
I teach solopreneurs what to say in f2f and zoom meetings to convert more clients. It doesn’t matter how fantastic your service or product is, before clients can ‘use’ you they have to ‘choose’ you. And do potential clients always make the best choices?
No, they don't. I show you how to demonstrate your value so that clients make the best choice and use you far more often.