Now, more than ever, the challenges new start-ups face need brave solutions.
As they say, fortune favours the brave. So, if its fortune we want, it’s brave we need.
To succeed you need the best people on board and when the best people demand flexibility your start-up must adjust.
You need to be able to easily manage flexible work and distributed devices, both remote and onsite.
Information needs to be fluid and shared safely and there’s got to be collaboration equity so that everyone can be productive from anywhere in your start-up world without compromising security.
You’ve got to think about simplifying and improving end-user device management and delivering a better employee experience across endpoint devices and applications.
Choosing the right IT equipment is fundamental and finding the best cross- functional laptops, that double up for working, collaborating, presenting, and viewing, is key.
The 2020/2021 years, while we didn’t know it, were the training period for hybrid and remote working.
Tech was called upon to do the unreasonable, to make work happen beyond the traditional four walls and get jobs done securely and in real-time regardless of geography and time zones.
With this acceleration in tech, work has been unboxed and now happens wherever it needs to happen.
At HP, we back
“the creators, the innovators, the collaborators”
Chances are, as a start-up, you’ve been called at least one of these when you first announced your ‘big idea’ to friends or peers.
Yet it’s start-ups and small businesses that account for up to 65% of all private sector employment.
In fact, according to The Centre for Economics and Business Research (CEBR), start-ups and small businesses contribute £196 billion to the U.K. economy every year and account for 12% of all employment in the UK with 3.24 million people working across over 1 million start-ups.
This demonstrates that economic growth will come from start-ups rather than from larger, established companies.
It’s brave start-ups like you who form the backbone of UK industry, we know start-ups are hard work, requiring lots of effort and resilience to achieve success beyond the initial business plan.
As well as fighting to be seen and heard through competitors’ bigger budgets you also need to make money as you work your way through.
One way to get ahead of the curve is by making sure your primary tech investment helps you as you move your business forward.
HP portables are feature-rich and can handle work wherever it needs to happen.
Our portfolio is extensive; your start-up can begin with a budget-happy Chromebook, a 2 in 1 or a made-for-business portable, like the EliteBook series.
Work happy with
HP EliteBook and a 3 Year Warranty
The HP EliteBook series thrives in hybrid mode and comes with a 3-year warranty for peace of mind.
If you or your team are moving from the workplace to the home office in the shepherd’s hut or to the foothills of Andalucía, as all seasoned travellers will tell you, it’s best to travel light.
At just under 1kg, the HP Elite series laptops are beautifully designed with form and function interlinked.
The HP EliteBook 800 series comes with HP Wolf Security monitoring to mitigate any cyber threats.
They’re made for business and this hybrid collection covers just about everything any serious start-up needs.
With a fingerprint sensor for security, they work on a 360-degree hinge and flip from keyboard to tablet and begin multi-tasking in an instant.
They’re great for running the accounts, building a marketing presentation, writing a business proposition, or hosting a conference call. They also include collaboration features like noise-cancelling and pin drop sound for recorded conference calls.
Turn a public place into a private island and watch as 95% of visible light disappears from your screen when viewed by onlookers; HP Sure View keeps prying eyes out with a slidable camera lens slide cover.
Customise to suit your start-up; boost memory by up to 8 times that of an everyday computer, beef up your display for editing or design or go HD TripleMic Webcam for extreme video conferencing.
Whatever your needs, there’s a HP portable for every start-up and you can choose the screen size, processor and other capabilities that work best for you.
Surely start-ups and SMBs don’t need the same level of security as corporations?
When your team is remote, security needs to be solid. Start-ups and SMBs could be forgiven for thinking that beefed- up security is for the more established companies.
Unfortunately, that’s not the case in these times. In fact, start-ups and SMBs are becoming the preferred target for hackers because they’re not prepared or equipped enough.
The lion’s share of attacks happen through email, phishing or social engineering and hackers are becoming even more sophisticated. With social engineering, a person impersonates a well-known
brand or celebrity to trick you into clicking, downloading, or imparting information.
Once they trick you into downloading a file to intercept your browser, they’re in.
Suddenly your two-factor ID and hardware security key can be threatened.
So how do you protect your start- up if your guard is down?
Meet the Wolf, HP Wolf Security Edition
Inside the ultra-slim EliteBook lies your ally. Why pay subscriptions to security detail when the Wolf Pro Security Edition is monitoring for security threats within the HP EliteBook?
Pro Security is powered by advanced deep learning AI that’s constantly being updated to identify and quarantine malware. Your device protects itself from zero-day attacks before the threats have been detected by cyber security
experts. Just turn on your new machine, follow the instructions and your security is activated. It works silently whether you’re connected to the internet or offline and you’ll always stay one step ahead of the latest viruses and phishing strategies.
It’s never been more important for start- ups to keep security top of mind and with a HP EliteBook, you’ve got HP Wolf Security enabled 24/7 to protect your device, data and the lifeblood of your start-up.
With start-ups in hybrid mode, you need a portable that can handle extreme or one that’s been put through the HP Total Test Process
At HP, quality is quantifiable. The HP Total Test Process (TTP) puts every single HP business laptop through a Sandhurst- style series of strength and durability assessments. Each portable is tested for a minimum of 115,000 hours ensuring the product you purchase is primed, prepped, and protected for your success.
All HP Elite, HP Pro, HP Chromebooks, and Z by HP laptops are put through multiple MIL-STD 810G test procedures which were created specifically for the U.S. Department of Defence.
While this is just a snapshot of our HP business portables, with so many specs and so many models, how do you choose the right ones for your start-up? Thankfully that’s the benefit of buying from the HP store.
Our store assistant will set up a video chat to go through all your needs, pain points and budget to create an elite solution for your start-up
HP KNOWS CASH FLOW IS ALWAYS A CONCERN, WHATEVER YOUR SIZE
5% off your first purchase at HP STORE
It’s now easier to make that tech investment to help your business bloom with 5% off for every first purchase through our HP Store
30% off Accessories when you buy any portable
Get 30% off accessories as individual as your start-up, like a wide-angle webcam compatible with Zoom, Microsoft and Chrome or a recycled backpack when you buy your HP for business portable
At HP we mean business for small business so your start-up can work happy
- HP are here to help
- Start-ups need a laptop that responds
to hybrid. - The HP Elite series thrives in hybrid too.
HP EliteBook 830 G9
Remove barriers to hybrid work with the HP EliteBook 830. This enterprise business laptop brings new conferencing capabilities powered by HP Presence.
Remove barriers to hybrid work with the HP EliteBook 830.
