People do not like to be ‘talked at’ or ‘sold to’.
They like to reach the conclusion that this is something that they need and then reach out to acquire the good or service that best matches their needs.
Here are some tips on moving away from the hard sell:
- Let them do the talking. It is impossible to do a hard sell if you “shut up” and listen – then you can also meet their needs.
- Don’t rush. Nurture the relationship before you sell. It is about finding out what they need – providing a solution to a problem.
- Relieve the pressure. This is a mindset – when you believe you need a sale right now – you send off all the wrong energy.
- Smile and relax to make everyone feel more comfortable.
- Keep your focus. It is not about you or your product, it is about them.
About the contributor
Ian Genius
I teach solopreneurs what to say in f2f and zoom meetings to convert more clients. It doesn’t matter how fantastic your service or product is, before clients can ‘use’ you they have to ‘choose’ you. And do potential clients always make the best choices?
No, they don't. I show you how to demonstrate your value so that clients make the best choice and use you far more often.