“Great! And do they all pick your gold service over your bronze?”
“Um, well, no. Maybe 3 do.”
They are great at getting people to buy something, but not at getting them to choose the best option…
…the gold option that would be most help to them and earn them more…
…so by claiming 8 out of 10, they can happily bury their head in the happy sand.
Honesty is the first of 3 mindset ‘rules’ – you have to be honest about the fact there’s a problem to be able to do anything about it.
Skewing your own numbers to feel better is like walking up a down escalator – it’s going to take twice as long to get anywhere.
It doesn’t matter what it is – maybe you’re only converting 1 out of 10 prospects – but until you admit that you’re not going to make it better.
So, what are numbers are you avoiding?
About the contributor
Ian Genius
I teach solopreneurs what to say in f2f and zoom meetings to convert more clients. It doesn’t matter how fantastic your service or product is, before clients can ‘use’ you they have to ‘choose’ you. And do potential clients always make the best choices?
No, they don't. I show you how to demonstrate your value so that clients make the best choice and use you far more often.