We know the time it will save them.
The effect on their bottom line.
And of course, how our most-awesome-time-saving-profit-making-service is better than the next guy’s.
The problem is the people we are trying to sell to don’t and can’t be bothered to try and work it out.
If I had to offer you 100 pounds if you gave me 10 pounds, what would you say? Yes, of course!
And if I said I would give you 300 pounds for your 10 pounds?
Oh yes please.
But what if I say for your 10 pounds for 256 yen?
Um, not sure?
Well now you have to work it out and it just makes the whole transaction a lot more difficult.
How do you fix this?
Keep it simple.
The decisions need to be easy.
So should all your sales conversations be.
Break down every product and service to its monetary value.
Don’t leave your customers with analysis paralysis – buying nothing.
About the contributor
Ian Genius
I teach solopreneurs what to say in f2f and zoom meetings to convert more clients. It doesn’t matter how fantastic your service or product is, before clients can ‘use’ you they have to ‘choose’ you. And do potential clients always make the best choices?
No, they don't. I show you how to demonstrate your value so that clients make the best choice and use you far more often.