Not everything that works ‘some of the time’ is the best way of doing things. Remember even a broken clock is right twice a day. You don’t want to hit sales targets because of sheer volume, that can be exhausting and quite taxing on you and your victims, I mean...
Stop selling ingredients when they want the meal. Ingredients are the processes, the techniques, the hours you spend to provide the service that your client has bought. What your client is after, however, is the meal. Imagine if when buying a sandwich, you were...
People generally don’t care about the techniques you use to get the job done. They just want it done and off their mind. Imagine you’ve hired someone to cut your lawn. You go to work, you come home, and it’s immaculate. You’re pleased. The jobs done and you move...