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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Meeting
Quick Reads, Sales

How to sell without selling hard

People do not like to be ‘talked at’ or ‘sold to’. They like to reach the conclusion that this is something that they need and then reach out to acquire the good or service that best matches their needs. Here are some tips on moving away from the hard sell:  ...

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Quick Reads, Sales

Compare apples to apples

We all have something we want to sell, and we totally understand the value that our product or services adds to our customer. We know the time it will save them. The effect on their bottom line. And of course, how our most-awesome-time-saving-profit-making-service...

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Business Skills, Quick Reads

Project management support

Managing a project is a challenge. Knowledge and experience, productive communication, target setting, subsequent execution and leadership ability are all part of the skill set necessary to manage a project effectively. But for start-ups, those areas may take time...

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