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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Meeting
Quick Reads, Sales

How to sell without selling hard

People do not like to be ‘talked at’ or ‘sold to’. They like to reach the conclusion that this is something that they need and then reach out to acquire the good or service that best matches their needs. Here are some tips on moving away from the hard sell:  ...

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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Meeting
Quick Reads, Sales

Compare apples to apples

We all have something we want to sell, and we totally understand the value that our product or services adds to our customer. We know the time it will save them. The effect on their bottom line. And of course, how our most-awesome-time-saving-profit-making-service...

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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Man with tablet
Quick Reads, Sales

Are you making it crystal clear?

Do not leave it up to your potential client to try and figure out what you are trying to sell them and its value. Have you tried all the tricks, but no amount of persuading, coercing, or convincing is working? Well, those things have a stigma attached to them....

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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Motorway spaghetti junction
Quick Reads, Sales

Time isn’t money…yet

This is a common problem for salespeople. They’ve explained to their potential client that they can save them time, even gone as far as working out exactly how much time, but they still didn’t bite. “I’ve could give them back 3 hours a day – they could do more...

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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Mouse
Quick Reads, Sales

How real are your numbers?

Sometimes, salespeople confidently claim that they convert 8 out of every 10 clients. The conversation often goes like this... “Great! And do they all pick your gold service over your bronze?” “Um, well, no. Maybe 3 do.” They are great at getting people to buy...

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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Woman writing
Quick Reads, Sales

How logical is your logic?

We know the saying ‘people buy on emotion and justify with logic’. Most people are great with the emotion part – you’re already excited and enthusiastic about your service and know what kind of difference it could make to someone else. You can get them excited...

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The Business Start-Up Source Book | Start-Up Business Advice and Guidance | Cisco Designed Image
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