The 30% rule - utilised by businesses across many industries - is a concept pioneered by Steve Jobs as a way to help focus business efforts on customers’ needs. When he returned to Apple in 1997, the 30% rule came about in an effort to get them back on a successful...
As light starts to appear at the end of the coronavirus tunnel, questions are being asked about what the workplace will look like moving forward. Back to the office every day? Working entirely from home? A combination of the two? Businesses old and new will choose...
Clearly, you cannot start and run a business without making decisions. The problem is that strategic errors caused by making the wrong decision can be highly problematic. Obviously, this is not always the case. Minor errors that are seen quickly and easily...
Starting a new business as a fresh entrepreneur can be very daunting. Everyone will give you’re all kinds of advice – some may encourage you to pursue your dreams while others may warn you to hold back. All the contradicting talk can serve to drive you into a...
Your office is a place of business, and sometimes the DRAMA can stop your production in its tracks. Over the last year, business work environments have undergone massive change. From temporary closures, to remote working conditions to intermittent telecommuting and...
If you think that dealing with customers should be outsourced or managed by lower level employees, you should think again. Customer service is more important than you think. Below you will find a few reasons why: The Customer Is Always Right. But You Need To...
Businesses, from start-ups to established companies use Facebook, Twitter, LinkedIn and YouTube to drive traffic and to generate leads. After all, nowadays they are the omnipresent platforms through which you aim to build your brand and engage with your audience....
It makes perfect sense that whether a company’s culture is positive, indifferent, inadequate, or negative, it will affect the way employees perform and engage. And that goes for businesses ranging from start-ups to multinationals. Company culture affects the...
In every relationship, knowing when and how to listen is key, and the relationship between businesses and customers, whether start-ups or established, is no different. Coronavirus has created a situation in which many businesses have been forced to innovate and...
Don’t miss this opportunity for your business and for yourself! Never has there been a more opportune time to make clear your message to the world. Purpose led businesses can really create a presence in the business world following the huge gap caused by COVID...