Confidence is key. Fake it till you make it. We’ve all heard the positive affirmations that are designed to propel us headlong into success and glory. And yes, a positive attitude and a bit of resilience combined with allowing our brain to rehearse a way of...
‘I’m as proud of what we don’t do as I am of what we do.’ Steve Jobs Sometimes it’s just as important to know what we don’t or can’t do as it is to know the opposite. If we don’t recognise our limits then we run the risk of taking on things outside our area of...
People often think that their marketing is not working. It’s not doing what it’s supposed to do which fundamentally is to generate more sales and more business. Sometimes this is because they are not measuring the results and so, oddly, don’t realise that it is...
Many of us are familiar with Occam’s Razor: the principle that suggests that when there is more than one explanation for something, the one with the fewest assumptions is more likely to be accurate. Basically - keep it simple. But perhaps many of us are less...
The 30% rule - utilised by businesses across many industries - is a concept pioneered by Steve Jobs as a way to help focus business efforts on customers’ needs. When he returned to Apple in 1997, the 30% rule came about in an effort to get them back on a successful...
Businesses, from start-ups to established companies use Facebook, Twitter, LinkedIn and YouTube to drive traffic and to generate leads. After all, nowadays they are the omnipresent platforms through which you aim to build your brand and engage with your audience....
In every relationship, knowing when and how to listen is key, and the relationship between businesses and customers, whether start-ups or established, is no different. Coronavirus has created a situation in which many businesses have been forced to innovate and...