Your clients have a problem that your service solves. They want the best solution. Everyone wants to know that they have made the best choice. And essentially you are the best choice. Why? Because the alternative is an inferior option, doing it themselves or...
Do not leave it up to your potential client to try and figure out what you are trying to sell them and its value. Have you tried all the tricks, but no amount of persuading, coercing, or convincing is working? Well, those things have a stigma attached to them....
We all have something we want to sell, and we totally understand the value that our product or services adds to our customer. We know the time it will save them. The effect on their bottom line. And of course, how our most-awesome-time-saving-profit-making-service...